Our values

At Rite we believe in transparency and honesty. Our attention is focused on the ingredients, the soil, growing culture that is planet- and human-health centred. We strive to have full transparency and control over what is coming to your cup. We source the best product to ensure the best quality. Finland is known for its cleanest water, cleanest air, focus on the ecology and one of the highest standards of food production in the world. We want no less than that.

Herbs, plants and berries that grow in Finland are unique due to the vertical landscape of Finland. It stretches up to the north, the sun here is gentle and summer sun is not setting for months. Winters are cold and full of snow, which allows plants to have deep dormancy. 

We keep our production small and we are not having a huge stock, thus we ensure that the quality of herbs, tree needles, berries and others is up to our high standards.

Wellness for us has a strictly holistic approach. What we consume is what shapes us, we trust in nature and its power to heal, nourish and restore. Whether it is about mental state or glowing skin.

We are starting our business in the time of a global ecology crysis and fully understanding that, we are doing our best to make it as sustainable as we can. We are producing as much as we can in Finland, using as few materials as possible. We are locally sourcing, drying, processing and packing the teas.

We believe that the future is about balance and a healthier approach to mind & body. Our aim is to find healthy & beauty solutions to support and promote health, inner beauty & body as a whole. We hope you will follow us on that journey!

Our story

Idea of Rite came in 2020, during the time of self-isolation and changing of normal day habits.

We knew that rituals are very powerful and they are what keeps us grounded and present when we feel like we can't control anything around us. We wanted to create a first step to a better self-care routine, that would be fun, easy and start from the inside.