About us
What rite is


Why matcha?

We believe that the future is not only about getting things done and progressing, but also about balance and a healthier approach to mind & body. We think that matcha is a perfect base for the morning drink, but we are not stopping at that. Our aim is to find healthy & beauty solutions to support and promote health, inner beauty & body as a whole. We hope you will follow us on that journey!
We have chosen matcha as our first product line and a base product due to its health benefits, rich taste and beautiful color. It's a real superdrink!

High-quality ceremonial grade matcha contains antioxidants as well as protein, amino acids, and lipids. It is high in caffeine which makes it a perfect morning drink. It is also high in minerals such as potassium, magnesium, calcium, zinc, phosphorus and iron, plus don't forget the vitamins A, B1, B2, B6, C, E, K, and more than 50% of the daily intake of vitamin A carotene.
It doesn't give you the sudden energy crash. Unlike coffee it has a steady release of energy during 6 or sometimes even 8 hours. Matcha is a perfect base for different superfood mixes.

But we will talk about that later, make sure you follow us on ig: @itsrite_
For 7 years I am working in branding and marketing and always wanted to create my own brand.

Idea of Rite came to me in 2020, during the time of self-isolation and changing of normal day habits.

I wanted to create a first step to a better self-care routine. Matcha has a lot of health benefits and it varies significantly in quality, source and production and also in prices. I wanted to find the best quality, transparency of materials and manufacturing, consistency of taste and sustainable approach to the consumption. I believe that self-care should not be boring and too serious, it should be fun and easy.

My story

Sonja, Founder of Rite
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Click order and Add Rite Matcha to your cart.

Proceed to checkout and fill in your information so we can ship it to you. During the checkout you will see how long will a shipping take.

After paying we will send you an email confirming the order. We will send you another email as soon as we will ship your matcha.

Enjoy your fav drink in a couple of days:)

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